Topics of expopharm 2024

Vaccinations in Pharmacies

On the morning of Wednesday, September 17, 2025, the pharma-world stage will focus on the topic of vaccinations in pharmacies – a healthcare sector that is gaining increasing importance.

During the pandemic, pharmacies proved that they can effectively provide vaccination services and reach a broad segment of the population. In countries like France and Switzerland, pharmacies have long been an integral part of vaccination strategies – a model that could also gain traction here.

The focus will be on the current role of pharmacies in vaccination efforts, the potential of inactivated vaccines, and how vaccination services in pharmacies can be sustainably expanded for the future.

Innovative Pharmacy

On the afternoon of Wednesday, September 17, 2025, the pharma-world stage will shine a spotlight on innovative pharmacy.

New active ingredients, expanded indications, or new dosage forms – all of these are transforming pharmaceutical care and presenting pharmacies with new challenges. The pharma-world provides the ideal setting to learn about the latest developments in both the RX and OTC sectors.

In addition to the presentation of new medications, the focus will also be on the significance of pharmaceutical innovations for everyday practice in pharmacies. Special attention will be given to the role of pharmacists in primary healthcare and interdisciplinary collaboration.

AI in Community Pharmacies

Artificial intelligence is no longer just a topic of the future – it is gradually becoming part of everyday pharmacy practice. On the afternoon of Tuesday, September 16, 2025, the inspirationLAB will focus on current and future applications of AI in community pharmacies.

Which technologies truly add value for pharmacy teams and their patients? How can AI be used to meaningfully optimize workflows? And how can artificial intelligence help address the shortage of skilled professionals?

In addition to insights into the latest developments and practical best-practice examples, experts will discuss both the opportunities and challenges involved in implementing AI-supported systems in local pharmacies.

Electronic Health Record (ePA)

The electronic health record (ePA) is considered a key project in the digital transformation of healthcare – even though core features such as the electronic medication plan are not expected until 2026.

On the morning of Wednesday, September 17, 2025, the inspirationLAB will explore the future role pharmacists can play within this system.

The focus will be on the potential of the ePA for interdisciplinary collaboration and improved patient care. Using real-world examples, successful models will be presented, while also addressing challenges in communication with other healthcare professionals. The aim is to showcase practical approaches for how pharmacies can actively shape their role within the digital health network.

Pharmacy Leadership Update

Leadership today means more than ever thinking entrepreneurially, acting strategically, and actively involving the team. Over two days, the ApoLeadership Campus will focus specifically on the challenges of modern pharmacy management.

Tuesday, September 16, 2025, will be dedicated to entrepreneurship, with a focus on business start-ups, finance, and legal frameworks.

On Thursday, September 18, 2025, the spotlight will be on targeted digital marketing for local pharmacies.

In addition, practical insights will be provided on topics such as purchasing and procurement amid supply issues and profitability, digitalization of internal processes, and new business areas like supplying care homes or blister packaging.

Recruiting and Retaining Pharmacy Staff

Well-structured teams are the backbone of every pharmacy – but finding and retaining qualified staff is becoming an increasing challenge. On Wednesday, September 17, 2025, the ApoLeadership Campus will dedicate the entire day to the topic of staff recruitment.

The morning will focus on personnel management: How can pharmacies effectively support employee development, foster team potential, and create a motivating work environment?

In the afternoon, the spotlight will be on employer branding and recruitment marketing – from targeted outreach to potential applicants and authentic employer communication to positioning as an attractive local pharmacy.

The goal is to provide strategies that help pharmacies successfully address the shortage of skilled professionals – practical, everyday-oriented, and future-focused.